Insights
Notes from the working layer.
Plain answers on AI in marketing, from someone who builds the systems and runs the campaigns. Written for business owners and marketing leads who want it to work, not just to hear about it.
Is marketing automation worth it? Calculate the work it could actually save
Work out whether marketing automation is worth the cost. Assess time saved, software fees, maintenance and the work your team could do instead.
How to automate marketing reports without losing the judgement
Build marketing reports that save preparation time and improve decisions. A practical workflow for data checks, AI drafting and human review.
What should a PPC monitoring system check before raising an alert?
Design PPC alerts around budget, data quality and commercial impact. Learn what a monitoring system should check before recommending action.
Does your website need an AI chatbot?
Decide whether an AI chatbot would help your customers. Assess recurring questions, source quality, human handoff and measurable value.
SEO, AEO and GEO: what should a small business actually do?
Understand SEO, AEO and GEO, then prioritise useful content, evidence and technical foundations for visibility in search and AI answers.
Before you increase ad spend: an e-commerce conversion audit
Check your product pages, buying journey and measurement before increasing ad spend. A practical e-commerce conversion audit for growing brands.
What an AI marketing system actually does, and what it never should.
A plain definition of an AI marketing system, the five jobs they do inside real businesses, and the decisions that should stay with a person.